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MoneySupermarket is the latest price comparison website to launch a New Year campaign, with a Hollywood-style TV ad showing a man buoyed by his insurance savings joining a space expedition.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.
Nationwide Building Society has launched its first campaign promoting current accounts in more than three years, as the brand looks to improve awareness of its products.
Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.
Moneysupermarket.com has said its "Haggle Hero" campaign, staring the comedian Omid Djalili, has helped boost sales, with revenue at the company rising 4% to £71.6m for the first half of the year.
Insurance firm RSA is to attempt a world record for the highest ever gig to celebrate its 300th birthday with a special performance by singer James Blunt on an aeroplane flying over London.
