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Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.
Only Virgin Media and BT will be able to advertise broadband speeds of 20Mb or more, as a result of a clampdown on broadband marketing claims based on Ofcom findings about the actual speeds customers are getting.
BT has reported a pre-tax profit lift of 18% to £628m in the third quarter of 2011 and said it had added 262,000 customers over its broadband network in the period, boosting its overall broadband customer base to 6.1million.
Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.
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