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Apple smartphone lead threatened as Samsung doubles market share

17 Dec 2012 | by Matthew Chapman

Samsung is rapidly gaining ground on Apple's lead in the UK smartphone market after "tremendous growth" in the past year, according to comScore data.

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

Which brand do you think has performed best over the last 12 months?

Brand Barometer: Social media performance of O2

05 Oct 2012 | by Staff

A look at the performance of O2 in social media over the past four months.

Olympic sponsor awareness improved during Games, research claims

20 Aug 2012 | by Matthew Chapman

Public awareness of Olympic sponsors increased after the start of the Games and an advertising blackout period for non-sponsors, although a sizeable proportion of people were still unable to name a single sponsor.

Majority of UK consumers 'cannot name Olympic sponsors'

25 Jul 2012 | by Matthew Chapman

More than half the UK population cannot confidently name a single Olympic sponsor, despite the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third City.

Marketers need to work on loyalty activation, research claims

06 Feb 2012 | by Matthew Chapman

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Research.

Virgin Media and BT handed advantage in broadband marketing battle

03 Feb 2012 | by Matthew Chapman

Only Virgin Media and BT will be able to advertise broadband speeds of 20Mb or more, as a result of a clampdown on broadband marketing claims based on Ofcom findings about the actual speeds customers are getting.

BT broadband customer base reaches 6.1 million

03 Feb 2012 | by John Reynolds

BT has reported a pre-tax profit lift of 18% to £628m in the third quarter of 2011 and said it had added 262,000 customers over its broadband network in the period, boosting its overall broadband customer base to 6.1million.

Pampering brands Nivea and Maybelline score well in brand survey

01 Feb 2012 | by John Reynolds

Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.

Google ranked top brand and Dove enters top 20

18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Google has been named the UK top-rated brand by UK consumers for the second year running, while Dove has replaced Nokia in the top 20, according to the annual YouGov BrandIndex league table.

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