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First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.
The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
The Army has begun a recruitment campaign aimed at bringing in 10,000 new soldiers and officers over the next 12 months.
JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.
BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.
Robinsons has taken the insight that the closest, happiest family moments are when parents play energetically with their kids, and used it to dramatic effect.
Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.
