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BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).
Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.
It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.
Google will lead the UK's tilt at tomorrow night's Cyber Lions awards with eight of the UK's 22 shortlisted entries, five from Google Creative Lab London and three from Google UK London.
Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.
The UK has outperformed the US in this year's Creative Effectiveness Lions, despite receiving half the number of nominations, although the Grand Prix went to a Dutch shop.
Ogilvy & Mather London picked up 12 of the UK's 15 nominations in the Print Lions, with the agency's work for the travel website Expedia being nominated eight times.
Rene Rechtman, chief executive of AOL Be On, has examined the "extreme emotion" needed for content to resonate with Generation Y, in a session at Cannes Lions 2013.
Abbott Mead Vickers BBDO London and Ogilvy & Mather London are strong contenders in the Cannes Outdoor Lions category, with a total of 18 nominations between the two agencies.
UK agencies trail the US in this year's shortlist for the creative effectiveness awards at Cannes, with only two entries, one each for Adam & Eve/DDB and Grey London.
