CANNES 2013: AKQA and Leo Burnett scoop Direct Lions
17 Jun 2013 | by Ian Darby
UK agencies landed just one Silver and one Bronze in the Direct Lions category.
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Catch up with the action in Cannes, including sessions from speakers including Jack Black, Jenson Button and Martha Stewart.
UK agencies landed just one Silver and one Bronze in the Direct Lions category.
Four black Pencils were awarded at this year's D&AD Awards, three of which for British campaigns.
Partners Andrews Aldridge has appointed Wunderman's Erminia Blackden as a strategy director.
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.
Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.