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Honda has created a series of idents for its sponsorship of Channel 4 documentaries. Wieden Kennedy created the ads, in which a pair of hands manipulate Honda products and inventions, drawing attention to the company s achievements. The idents serve as a teaser for a long-format film, which will be...
Apple has launched a TV ad in the US. The spot was created by TBWA\Media Arts Lab and espouses Apple s philosophy of focusing on making things perfect while showing people using the brand s products. The ad was written by Zane Miller and Rob Goldenberg, and art directed by Danny Duran. It was directed...
Yamaha Music has released the second online film from its "silent sessions" campaign. Following Jamie Cullum s appearance in an ad for the brand, the classical pianist HJ Lim stars in the latest execution, which promotes Yamaha s new silent upright pianos. The spot shows Lim playing piano on the deck...
Google has launched a TV spot to promote its Global Impact Challenge, a competition giving four not-for-profits 500,000 each, as well as support to help make their visions a reality. The ad, by Adam Eve/DDB, is an animated film that highlights the power of a user s cursor to change the world for...
Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers. The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration. The spot features Minaj with a suitor, who falls foul of Minaj s The Pink...
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
Monster.co.uk has launched an ad campaign to encourage people to "find better" jobs. The series of executions by BBDO will run across TV, outdoor and radio. The first ad, "double take", features a lavish executive office complete with a stag s head. On the other side of the wall, a man in a regular...
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