Observer to launch media blitz in travel dictionary giveaway
28 Jun 2002
The Observer is undertaking a three-day TV and radio blitz, through Mother and PHD, to back an offbeat travel giveaway in this Sunday's paper.
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Cuprinol reviews advertising to keep pace with Ronseal
28 Jun 2002
Cuprinol, the wood preservative brand, is reviewing its agency arrangements in a bid to get advertising to match its Ronseal rival that boasts: It does exactly what it says on the tin.
Cinema Advertising Association predicts boom in admissions
28 Jun 2002
The Cinema Advertising Association is predicting that the total cinema admissions in 2002 will be the biggest since 1971.
WCRS returns Volvic to ancient times
28 Jun 2002 | by JENNY WATTS
The animated dinosaurs from the BBC series Walking with Dinosaurs are being resurrected by WCRS in a campaign to encourage people to drink Volvic mineral water.
Cadbury to run new texting promotion in Games sponsorship
28 Jun 2002 | by IAN DARBY
Cadbury is launching a text messaging campaign as part of its sponsorship of the 2002 Commonwealth Games.
Drug giant Wyeth in £5m media buying and planning pitch
28 Jun 2002
Wyeth, the pharmaceutical company behind brands such as Anadin, BiSoDol and Centrum, is reviewing its £5 million UK media planning and buying account.
DFGW creates ads for BBC Games coverage
28 Jun 2002 | by CAMILLA PALMER
The BBC is kicking off its Commonwealth Games push with ads featuring athletes as superhumans, and is airing the first spot during its coverage of the World Cup Final on 30 June.
Lowe's Sprite spots continue use of Henson 'creature'
28 Jun 2002 | by JOHN TYLEE
Coca-Cola is redoubling its efforts to free its Sprite brand from international catch-all advertising with work featuring a creature created by Jim Henson's animators.
Singing bees star in new TV ad for Co-op from Partners BDDH
28 Jun 2002
The animated bee characters Andy and Karen have returned to front a new national campaign for the Co-operative Group food stores by Partners BDDH.
Europe's TV networks boost news audience
28 Jun 2002 | by LUCY AITKEN
The key pan-European TV news networks have all increased their daily viewing, according to the latest European Media and Marketing Survey figures.
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