Pearlfisher looks to Babington House for Cowshed revamp
30 Nov 2005 | by by Julia Pearlman
LONDON – Design agency Pearlfisher has done away with bold branding and designed a more glamorous look for the Cowshed health and beauty range.
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Heinz named UK's 'most desired' brand by shoppers
30 Nov 2005 | by by Joe Lepper
LONDON - Heinz Baked Beanz has been named 'the most desired brand' in the UK, according to a new survey, as big brands score well.
Lush brings ice dancing and snowball fights to stores
25 Nov 2005 | by by Julia Pearlman
LONDON - Handmade cosmetics company Lush is celebrating the festive season of outdoor ice-skating by staging its own 'Lushette Musical Ice Dancer' roadshow in each of its 72 stores.
William Levene backs Jamie kitchen gadget with £1m campaign
18 Nov 2005 | by by Julia Pearlman
LONDON – Jamie Oliver is hoping to inspire a nation of food and gadget enthusiasts with the launch of his first invention, the Flavour Shaker, which is supported by a £1m media and in-store campaign.
Matalan brings in TDA for customer communications work
17 Nov 2005 | by by Daniel Farey-Jones
LONDON - Matalan has appointed TDA to increase loyalty and customer traffic by developing an integrated programme of communications with its customers.
Dove teams up with Lorraine Kelly for TV sponsorship deal
14 Nov 2005 | by by Julia Pearlman
LONDON - Unilever's Dove brand is to sponsor 'GMTV''s 'LK today' programme for 2006 for a second year, in a deal negotiated by MGA Broadcasting.
Boots sends interactive TV viewers shopping list via text
14 Nov 2005 | by by Julia Pearlman
LONDON - Boots, the high street retailer, has launched an interactive television campaign to help push Christmas sales via the red button.
Cannes Festival introduces Promo Lions award
10 Nov 2005 | by by Julia Pearlman
LONDON – The Cannes Lions International Advertising Festival is to honour creative excellence in sales promotion as part of a number of changes to the 53rd festival to be held in June 2006.
Sara Lee moves £170m pan-European media account into OMD
09 Nov 2005 | by by Sam Matthews
LONDON - Sara Lee International has consolidated its £170m pan-European media planning and buying business from nine agencies into Omnicom's OMD.
Brylcreem hires Meme for website revamp
08 Nov 2005 | by by Joe Lepper
LONDON - Hair-styling brand Brylcreem has hired Meme as its digital agency, with a brief to revamp its website and handle online advertising.
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