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When trying to reach skiers, marketers would do well to look beyond generic socio-demographic targets, writes Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
The global airport audience is affluent, influential and tech-savvy, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.
Sixty eight percent of business travelers use their personal credit card while shopping at the airport, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.
The contrast between global and local is becoming one of the defining features of the 21st century, according to Canvas8's Global Mindset study.
Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn.
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.
Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey.
