26 Sep 2012
| by Mary Fitzpatrick
Forty four percent of tablet users only use their devices at home, writes Mary Fitzpatrick, researcher, Ipsos MediaCT.
29 May 2012
| by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
30 Aug 2011
| by James Torr
With almost a third of top executives using tablets such as iPads, the business elite remains ahead of the curve in their adoption of technology and media consumption habits, writes James Torr, director at Ipsos MORI.
09 Aug 2011
| by Chris Worrell
Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.
13 Jul 2011
| by Emily Hunt and Richard Bussy
Just one in five consumers who follow or 'Like' brands through social platforms share the content they find, write Emily Hunt and Richard Bussy of ICM Research.
24 Jun 2011
| by Clementine Marcel and David Akeredolu
Festival fever is sweeping the UK, and brands and advertisers should take note, write Clear Channel UK's Clementine Marcel and David Akeredolu.
21 Apr 2011
| by Ralph Risk
Just 17% of consumers believe the consumer reviews they read on a company website are trustworthy, writes Ralph Risk, marketing director, Lightspeed Research Europe.
11 Oct 2010
| by Catherine Borrel
IAB Europe research shows the UK and Germany standing out as the market leaders across the continent, but is it possible for the other nations to narrow the gap?
04 Oct 2010
| by Richard Morris
Carat's CCS survey reveals the most trusted brands among traditional and new media, and emphasises the need for them to keep proving themselves in a rapidly changing landscape.
01 Oct 2010
| by Faye Weeks
A study from digital research specialist Connect Insight shows a high level of negativity towards online advertising, particularly among older consumers, and asks what can be done to address this.