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Initiative loses £60m global media account for Credit Suisse

LONDON - Interpublic Group's Initiative has lost the £60m global media business for investment and finance firm Credit Suisse as part of the ongoing review of the business.

Bloomberg set to expand in the Middle East

DUBAI - Bloomberg is to continue its rapid expansion across the Middle East with the opening of offices in Saudi Arabia and Kuwait.

Divorce Online to debut TV ad campaign for low cost separations

LONDON - A DRTV ad campaign by Divorce Online, promoting uncontested divorces for £65, is to debut this month in the company's first foray into broadcast advertising.

FSA finds improvement in insurance ad claims

LONDON - A study by the Financial Services Authority has found that insurers have improved their compliance with its guidelines on savings claims, with only 6% deemed to be misleading consumers.

Financial Times launches global TV advertising campaign

LONDON - The Financial Times launches a new global TV advertising campaign this week with a 40-second spot to promote its refreshed branding, under its new tagline 'We live in Financial Times'.

Credit Suisse to sponsor BBC World's Visionaries series

LONDON - The BBC's 24-hour international news channel BBC World has agreed a deal for Credit Suisse, brokered through media agency Initiative, to sponsor the broadcaster's forthcoming 'Visionaries' series, which will pitch the world's most famous artists, musicians, scientists and architects against...

Microsoft pays $6bn for aQuantive

LONDON - Microsoft has raised the stakes in the digital shopping spree by shelling out $6bn (£3.04bn) for US group aQuantive, which provides internet advertising services and owns interactive agency Avenue A/Razorfish.

Chemistry raids Publicis Dialog for digital team

LONDON - Chemistry has poached David Carr and Rob Trono from Publicis Dialog to boost its digital creative team.

RSA hires former ITV marketer Salmon

LONDON - Former ITV marketing director Clare Salmon has resurfaced in a new marketing role at Royal & SunAlliance (RSA), the owner of financial services brand More Than.

AOL acquires Adtech to bolster online ad business

LONDON - AOL has acquired a controlling stake in German online ad serving company Adtech for an undisclosed sum.


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