Direct News brief: HBOS signs up to database specialist
22 Dec 2004
HBOS has signed up to database specialist Talking Numbers' customer insight service to help it improve the targeting of its direct campaigns.
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Barclays unveils football initiative
22 Dec 2004
Barclays is to build on its sponsorship of football's Premier League by offering the chance to win 1000 pairs of match tickets next year.
Direct choice: American Express
22 Dec 2004 | by Jane Griffiths, Director, Arc
I have a raft of credit cards, all of which are indispensable. I use them to pay for everything from restaurants and weekend breaks to butternut squash. I am very happy with them, so have never considered myself to be in the market for yet another.
Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
Which brands had the year's most memorable ad campaigns, and which execution had the greatest impact over a single week? Gail Kemp takes a look at the Adwatch winners of 2004.
Barclays ad review puts 'Fluent in finance' at risk
15 Dec 2004 | by Mark Sweney
Jim Hytner, Barclays marketing director, is considering axing the high-profile 'Fluent in finance' campaign, as part of a strategy review.
Churchill to hand £10m direct task to EHS Brann
15 Dec 2004 | by Ben Bold
Churchill Insurance is poised to name EHS Brann as its first dedicated direct marketing agency, as it boosts its direct budget to an estimated £10m.
Nationwide squares up to banks in £5m activity
15 Dec 2004 | by Mark Sweney
Nationwide is to attack the business practices of high-street banks in a £5m ad campaign promoting the benefits of its status as a mutual building society.
Profile: Fast mover - Greg Heywood, Founder and managing director, The Step
15 Dec 2004 | by Rachel Barnes
Predicting that your company will 'revolutionise' a centuries-old industry is quite a claim. On talking to Greg Heywood, founder and managing director of home-buying and selling service The Step, however, it is hard to help but think he might have a point.
Agency of the Year: Field Marketing Agency of the Year - CPM
15 Dec 2004 | by Robert McLuhan
With margins shrinking in its sector, CPM's innovative response has kept it ahead of its rivals.
Agency of the Year: Field Marketing Agency of the Year - Best of the rest
15 Dec 2004
With clients determined to get field marketing services at the cheapest price, the best agencies are exploiting growing demand for merchandising services. None more so than PMI, which more than doubled in size in 2003 and grew by 70% this year, a rate it is confident will continue. The agency has won...
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