The Duchess of York presented the third annual CRM Industry Awards at a charity dinner recently, jointly sponsored by leading application vendors Siebel and Microsoft.
According to new IGD consumer research, when eating out, consumers identify four broad types of places to eat - restaurants, pubs, cafés and fast food outlets. Their expectations differ according to where they are going and why they are going there.
Chet Cekala of Gillette explains why patent protection strategies are an integral part of the trade-up marketing strategy.
Chairman of the British Brands Group, Andrew Redpath examines the ongoing acquisition of Safeway, and the impact this is likely to have on Brands, with reference to the Competition Commission's investigations.
Steve Hilton of Good Business examines why brands are not the enemy of those wanting to make the world a better place, but an ally.
Thirty-two years after the UK Equal Pay Act and twenty-seven years after the Sex Discrimination Act, executive women have come a long way. Women are increasingly attaining influential positions in the corporate environment. Report by BestofBiz, Busines Information site of the London Business School....
In a new Help Note for advertisers on Religious Offence, the Committee of Advertising Practice (CAP) - the industry body that writes the rules for non-broadcast advertising - outlines the challenges a diverse society poses to marketers who wish to avoid offending the public but who may be unaware of...
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications.
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do.
Case study investigating the origins and development of the Lush cosmetics brand, from it's origins in Poole, to today's 130 stores worldwide.
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