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Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.
Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Marketing's unique weekly analysis of ad recall in association with TNS.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
Marketing's unique weekly analysis of ad recall in association with TNS.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
