Cilla Snowball urges ad industry to support women
06 Jun 2013 | by Louise Ridley
The ad industry needs to recognise the "business case" for supporting its female members, according to Cilla Snowball, the group chairman of Abbott Mead Vickers BBDO.
7 June 2013: Goodstuff Communications captures the House of Fraser business.
The ad industry needs to recognise the "business case" for supporting its female members, according to Cilla Snowball, the group chairman of Abbott Mead Vickers BBDO.
Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.
Philip Clarke, Tesco's chief executive, has insisted that the retailer's UK brand revitalisation programme remains "on track", despite a fall in first-quarter profits.
New research from Kantar Media looks at whether the Evening Standard's forthcoming London Live TV channel could be a success.
The digital age has given organisations access to more data and information than ever before; as the number of online channels continues to increase, so too does the amount of data available, writes Jane Frost CBE, chief executive of the Market Research Society.
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look...
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look...
Trust is one of the most valuable intangible assets a brand can possess; marketers can boost that value, as well as their own credibility, by finding ways to tell consumers the truth.
Latest insight from Kantar Media's Premier TGI study, of the most upmarket and affluent British adults, reveals that tapping into ethical consumers can reap enormous rewards for marketers.