From prospecting to pitch: how to crack new business
18 Oct 2012
Agencies need to get better at cultivating relationships with brands and realise when to say no, Toby Horry learnt at an Art of New Business event.
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Lord Sugar committed to 'no-brainer' Amscreen
15 Nov 2012
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
Pitch Update
04 Oct 2012
Unilever's review of the creative account for the spreads brand Flora is firmly under way. Three agencies, including the incumbent, Adam & Eve/DDB, will pitch in a process handled by Emma Reynolds at Pea Consulting. A result is due before Christmas. Apparently, the brand wants a big new idea to reconnect...
Are new-biz stats worrying?
19 Jul 2012
Should agencies be concerned by AAR's new findings, Alasdair Reid asks.
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.
Are you a murder detective or a monkey hunter?
08 Dec 2011 | by Paul Phillips
Should agencies crack a brief speedily, or does slow and steady win the race? Paul Phillips discusses pitching approaches.
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
Does the closure of Best Buy's UK stores sound a warning to other overseas retailers looking to set up shop here, asks Matt Chapman.
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