21 May 2013
| by Priyanka Mehra Dayal
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
17 May 2013
| by Priyanka Mehra Dayal
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
An ad promoting an offer for Immediate Media's Olive magazine has been banned by the ASA because the subscription, which included a free mug, was found to be more expensive than a deal that came without a mug.
The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.
More Than, the insurer, is targeting consumers on Mondays through a campaign across four of Bauer Media's radio stations.
The outdoor media industry has extended its pro-bono support for the Missing People charity, allowing the charity's digital outdoor campaign to continue until June 2013 and introduce regional targeting.
04 Apr 2013
| by Chloe Smith
The V&A is to fund an Absolute Radio documentary, which will elaborate on displays from the museum's current 'David Bowie Is' exhibition.
BSkyB has become the first advertiser on Clear Channel Outdoor's new Chiswick Towers site, as part of a wider campaign to promote the broadcaster's coverage of Formula 1.
News International and other publishers using paywalls should replace them with web pages offering a choice of video ads, according to Pierre Chappaz, the co-founder and chief executive of European ad platform Ebuzzing.