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Diet Coke calls ad pitch

01 Dec 2011 | by Anne Cassidy

Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away from an agency of record model and build the brand's links with the fashion world.

AOL launches marketing campaign for HuffPo UK launch

06 Jul 2011 | by Sarah Shearman

AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages commuters to blog.

Renault introduces Claude the 'joie' expert

06 Aug 2010 | by Jacob Mathias

Publicis has launched the main part of the Renault 'Mégane Experiment' campaign, with the release of a 60-second TV ad last night.

Pizza Hut launches A-Team pizza campaign

05 Aug 2010 | by Jacob Mathias

Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer blockbuster film 'The A-Team.'

Keep Britain Tidy asks us to bend over

19 Jul 2010 | by Jacob Mathias

Keep Britain Tidy has joined with local authorities to launch a new, ironically titled campaign 'Bend over and think of Britain'.

Old Spice targets Twitter generation

14 Jul 2010 | by Daniel Farey-Jones

The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.

Homebase to launch TV campaign featuring Acorns Children's Hospice

18 Jun 2010 | by Mark Banham

Homebase is to launch a new television campaign focusing on the transformation of the Acorns Children's Hospice in the Midlands.

Ladbrokes kicks off World Cup with 'Get Carter' style ad

28 May 2010 | by Ben Bold

Ladbrokes is kicking off a £5m World Cup 2010 TV and press ad campaign at the weekend in an attempt to attract new betting customers as football fever mounts.

The World's Leading Independent Agencies 2010: Perfect fools

16 Apr 2010

As marketing rapidly evolves, Perfect Fools predicts how the industry will look in five years' time.

CHI wins RBS Group direct marketing account

24 Mar 2009 | by Caroline Lovell

LONDON - RBS Group, the banking giant, has moved its retail direct marketing account into CHI & Partners from M&C Saatchi's direct marketing arm, Lida.

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