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Food & Drink: Red Tractor drives quality message home

Red Tractor Assured Food Standards, a quality-food assurance mark, wanted to raise awareness around Red Tractor-endorsed farmers and their involvement in LOCOG's 'Food Vision' for the 2012 Olympic and Paralympic Games.

Seventy Seven PR secures Honey Monster brief

The company behind Sugar Puffs icon the Honey Monster has brought in Seventy Seven PR to help grow the brand.

Futura Foods calls in Brazil PR to promote Greek cheeses

Futura Foods has called in PR support to launch its new Greek cheese range, Yamas.

Environment : Jordans' 'ten per cent' boost for wildlife

Jordans Cereals demands that its grain suppliers dedicate ten per cent of their farmland to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge' concept, which asked consumers to do the same in their gardens.

Food Freshness Technology chooses College Hill for corporate brief

College Hill's corporate team has been called in to help spread the word about a company hoping to start a revolution in keeping food fresh.

Food and drink: Jubilee strawberries effort bears fruit

Driscoll Jubilee Strawberries appointed Cirkle to bring the British variety to the attention of the British media and public.

Warburtons calls in Cohn & Wolfe to challenge health concerns over bread

Warburtons, the second biggest grocery brand in Britain, has drafted in Cohn & Wolfe as it attempts to challenge health concerns over bread.

Adams Foods brings in Mercieca to promote cheese brands

Mercieca has been awarded the account for dairy firm Adams Foods, maker of Pilgrims Choice cheese.

Mischief wins account to 'reignite passion' for Jaffa Cakes

United Biscuits has brought in its first retained agency for Jaffa Cakes in eight years, as it seeks to 'reignite a passion' for the brand.


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