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Omnicom Media Group is set to reveal a two-year global partnership agreement with internet search giant Google today (15 July).
Sir Martin Sorrell has stated that clients in Western Europe are "focused on cost containment for long periods of time" because they don't see the "growth potential in the region."
WPP is to consolidate its brand presence in the Middle East by renaming Media Insights as MediaCom.
LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct offering.
LONDON - Sir David and Sir Frederick Barclay, the owners of the Daily Telegraph, have leapt 18 places to number 22 in the Sunday Times Rich List for 2010, cementing their place as the countries wealthiest media players.
