Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
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PayPal campaign helps users chase deadbeats
09 Oct 2008 | by Joe Thomas
LONDON - PayPal has launched a new tongue-in-cheek campaign to encourage customers to use its Person-to-Person Money Transfer Service.
Top 100 direct mail advertisers: financial-services brands
30 Sep 2008 | by Robert McLuhan
LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.
AXA kicks off hunt for direct agency
23 Sep 2008 | by Ed Kemp
LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response marketing.
Nationwide appoints Karmarama to oversee its LV= partnership
01 Sep 2008 | by Alex Brownsell
LONDON - Nationwide Building Society has appointed marketing agency Karmarama to handle the creative account for its partnership with LV=, the Liverpool Victoria friendly society. Karmarama will take control of response advertising across car, travel and small business insurance.
HSBC to focus on 'planning' offer
29 Apr 2008 | by Ed Kemp
LONDON - HSBC is launching a direct campaign intended to encourage consumers to think more seriously about their financial future.
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
Prudential ads to back home and motor policies
01 Apr 2008 | by Ed Kemp
LONDON - Prudential is to focus its promotional activity on its home and motor insurance services after handing its £9m integrated ad account to Inferno.
Top ING Direct marketer departs after six years
04 Mar 2008 | by Jemima Bokaie
LONDON - ING Direct, the online savings bank, has hired Beattie McGuinness Bungay (BMB) to handle its £18m UK advertising account. The appointment coincides with the departure of sales and marketing director Gina Fusco.
Kitcatt Nohr lands £2m Britannia brief
21 Feb 2008 | by Staff
LONDON - Kitcatt Nohr Alexander Shaw has landed the £2 million direct marketing account for Britannia Building Society.
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