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When the fiercest battle in sport begins on 25 November, the action will take place in the wee small hours. MediaCom's Charlie Dundas looks at the most effective ways for UK brands to leverage the Ashes.
New regulations on advertising at the London 2012 Olympics will give police and enforcement officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist at Lewis Silkin.
With two years to go before the opening ceremony at London 2012, competition for a podium place at the Sponsorship Olympics is already intense. Charlie Dundas, global head of partnerships at MediaCom, reviews the action so far.
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