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The ITV companies are expected to net around pounds 8 million from Cadbury s decision to sponsor Coronation Street, confirmed this week, in the biggest sponsorship deal ever seen in the UK.
To continue the worryingly sporty theme, this week saw the launch of the Laser Racing Club, set up to allow adland s many horse-racing fans to enjoy the benefits and privileges of sponsoring or part-owning a racehorse .
The Street will never be the same again. Cadbury s head of PR Richard Frost and Steve Gebbett from the confectionery giant s PR agencyCharles Barker are feeling dead chuffed this week as members of the board which secured the pounds 10 million sponsorship of Coronation Street. The deal, which is the...
Cadbury this week signed the biggest sponsorship agreement in British television history, spending pounds 10m to link its brands to Coronation Street, in a deal revealed exclusively by Marketing in January.
Cadbury was this week poised to agree in principle to close the biggest- ever ITV sponsorship deal as sponsor of ITV s flagship soap, Coronation Street.
K Advertising is launching a fly-on-the-wall documentary-style campaign to promote Carlsberg s sponsorship of the Euro 96 football championships.
Tate Rocket Man Steve Bennett, as it reviews sponsorship in the light of its legal action against former marketing manager Robert Laird.
A quiet revolution appears to be going on at the Daily and Sunday Telegraphs Canary Wharf offices. Its latest stage was signalled last week when the Telegraph Group appointed Media Factor to head its pounds 8m media buying account, ending an eight-year relationship with John Ayling & Associates.
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