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Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6.
M&C Saatchi is launching a specialist sponsorship agency called M&C Saatchi Sponsorship next year. Its first account will be the Benson & Hedges Formula 1 Jordan team. Matthew Patten, former head of client services at Orbit, the Lowe Howard-Spink sponsorship shop, will head the operation.
Tour operator Airtours has signed a sponsorship deal with ITV s holiday show Wish You Were Here, in a move that is believed to give Airtours access to the names of viewers who write to the show for information.
A star was definitely born when our seasonal mystery brand was first launched as a Christmas beer in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating in the town of Leuven since 1366. But Leuven s most famous name, which also brands this product, is that...
James Curtis and Karen Dempsey look at the highs and lows of the past 12 months in the marketing industry
Whitbread Beer Company is to carry out the first taste test on the Internet, inviting Net surfers to e-mail it for a free product sample.
Cadbury is launching its second promotion tied to the Coronation Street sponsorship in a further attempt to strengthen the link between its confectionery brand and the Granada TV soap.
HP Bulmer has signalled its desire to build a portfolio of premium international lagers with its decision to distribute New Zealand beer Steinlager in the UK.
The ITV sponsorship committee has delivered a damning verdict on the Independent Television Commission s proposals for changing the sponsorship code - claiming they could endanger existing sponsorships.
Capital Radio is the first advertiser to sponsor a London Underground station - the new-look Leicester Square.
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