Bmi hands direct marketing account to Lida
19 Aug 2011 | by Sara Kimberley
Bmi, the international airline, has appointed Lida to handle its direct marketing activity.
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SABMiller has called a pitch for the below-the-line account for Peroni Nastro Azzurro, its Italian beer brand.
Bmi, the international airline, has appointed Lida to handle its direct marketing activity.
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