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Halfords drops secret shoppers for customer feedback scheme

21 Dec 2011 | by Matthew Chapman

Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in favour of a customer feedback scheme.

Levy's Weborama launches JV with Hi-Media

20 Dec 2011 | by Staff

The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.

Think BR: Taking the guesswork out of online targeting

15 Dec 2011 | by Stuart Colman

While modelled data can provide valuable insights, the need for more accurate ways to capture real data is increasing, writes Stuart Colman, MD, AudienceScience.

WPP invests in Singaporean digital marketing agency Qais

15 Dec 2011 | by Sara Kimberley

WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.

Direct Agency of the Year: OgilvyOne

15 Dec 2011

With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a third win in five years to its plethora of awards.

Campaign Annual: The Winners

15 Dec 2011

Discover all the winners from Campaign's Annual.

Confused.com announces Nectar partnership with TV ad

14 Dec 2011 | by Alex Brownsell

Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.

Innocent to launch 'Healthy New Year' on-pack promotion for smoothies

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Innocent is launching an on-pack promotion for its core smoothie brand that will feature retired athlete Kriss Akabusi, who will encourage customers to kick off 2012 with a 'Healthy New Year'.

Whitbread appoints EHS 4D for CRM activity

08 Dec 2011 | by Sara Kimberley

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.

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