HBOS has signed up to database specialist Talking Numbers' customer insight service to help it improve the targeting of its direct campaigns.
First, the bus company, is mailing customers with a map outlining its routes. The 'Overground' work uses colour coding to delineate routes, in a pastiche of London's iconic map of the Underground.
VSO is mailing its supporters to highlight poverty in Ethiopia. The pack, created by Kitcatt Nohr Alexander Shaw, emphasises that while big events such as Live Aid can help developing countries in the short term, education is the long-term solution.
Salford City Council is running a seasonal campaign to raise awareness of car crime. A Christmas tree bauble and leaflets are being distributed to shoppers in the city to remind motorists to ensure that Christmas presents left in their car are always out of sight.
The Office of Fair Trading has issued a warning about a Spanish lottery scam. Letters claiming to be from the El Gordo de la Primitiva Lottery in Madrid, informing the recipient they have won, are being sent to UK consumers. To claim the 'prize', recipients are asked to provide bank account details.
AOL UK has consolidated its £6m direct marketing business into integrated agency Joshua as it prepares to accelerate customer acquisition activity for its broadband and narrowband services.
Personalised direct mail is more likely to draw responses from UK consumers, according to the Direct Marketing Association.
I have a raft of credit cards, all of which are indispensable. I use them to pay for everything from restaurants and weekend breaks to butternut squash. I am very happy with them, so have never considered myself to be in the market for yet another.
The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition campaigns. The agency will be responsible for tracking results from initial clickthrough to final sales.
LONDON - Online travel agency ebookers.com is launching its first television advertising campaign, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some of the world's landmark.
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