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The government is planning a major U-turn on plans to ban marketing use of the electoral roll, saving the direct marketing industry up to pounds 800m.
Unilever has acquired Bestfoods, the US food group, for dollars 20.3bn (pounds 13.5bn). Bestfood s brands include Knorr soups and Hellmann s mayonnaise. Unilever is also taking on dollars 4bn (pounds 2.7bn) of Bestfood s debts.
Open, the interactive television service, is linking with BT s free e-mail service, Talk21, and the online games company Gameplay, to launch a Euro 2000 Spot the Ball competition.
Virgin Wines is offering a holiday on Richard Branson s Necker Island as the prize in a mass database-building marketing campaign ahead of the launch of the wine web site.
Virgin Mobile, Virgin s mobile telecoms brand, is recruiting a team of student brand ambassadors , who will be responsible for promoting the company s products to their peers on campuses around the country.
The Institute of Cancer Research is launching its first ad campaign, to raise awareness of prostate cancer. The TV ad, by Bartle Bogle Hegarty, features footballers David Batty, John Hartson, Les Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men aware that 19,500 men are diagnosed...
Burger King is tying up with kids-safe internet service provider Kzuk.net to offer an internet access CD with Burger King Kids Meals. As well as the ISP software, the CD features two music tracks from Louise and The Honeyz. The deal was put together by Billington Cartmell.
The troubled New Millennium Experience Company (NMEC) is teaming up with Silverlink, the train operator, to encourage more visitors to the struggling Dome, with a direct mailshot promoting a combined rail and Dome admission package.
British Airways is taking advantage of Euro 2000 hype by offering reduced fares to Europe, backed by a football-themed direct mail campaign.
One 2 One, the UK s fourth- largest mobile telecoms brand, is building a database to identify and target its most profitable business customers.
