ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Search results
Search filters:
By Channel
-
Direct Marketing
By Industry Sector
-
Industry
Click 
to remove filters
Add Search Filters:
By Publication
By Discipline
- CRM/Customer Insight (4)
- Database Marketing (4)
- Legal (1)
- Lists/Data (3)
- Print/Mail/Fulfilment (2)
- More...
Seven steps to conquering the art of mining big data
30 Apr 2013
The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Brand marketing overtakes digital as 'most-prized skill', claims survey
12 Feb 2013 | by Ben Bold
Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.
ISBA challenges 'ill-thought out' EU data protection report
11 Jan 2013 | by Gemma Charles
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
IDM to award Ogilvy's Rory Sutherland honorary fellowship
06 Nov 2012 | by Matthew Chapman
Rory Sutherland, Ogilvy & Mather's vice-chairman, will be presented with an honorary fellowship from the Institute of Direct and Digital Marketing (IDM), as the organisation celebrates its 25th anniversary.
BP and EDF targeted by spoof newspaper
08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
Olympic sponsors BP and EDF have been targeted by a spoof newspaper distributed in East London that was produced by an alliance of pressure groups to highlight alleged social and environmental failings of six commercial partners of the Games.
Guerrilla art group sabotages outdoor ads
17 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
A guerrilla campaign led by 26 international artists, including Banksy collaborator Paul Insect, have covered existing outdoor campaigns with their own work to "challenge the destructive impacts of the advertising industry".
Royal Mail unveils direct marketing facility MarketReach
09 Jul 2012 | by Alex Brownsell
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
Make or break time for the market research industry
15 Jun 2012 | by Alan Mitchell
With so many fresh sources of data on offer, the market research industry faces major threats and must adapt or die, writes Alan Mitchell.
Additional Information
Latest jobs Jobs web feed
-
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
