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ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.

Brand marketing overtakes digital as 'most-prized skill', claims survey

12 Feb 2013 | by Ben Bold

Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development.

Lord Sugar committed to 'no-brainer' Amscreen

15 Nov 2012

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.

BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief

04 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers.

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

04 Oct 2012 | by Maisie McCabe

Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly.

Royal Mail unveils direct marketing facility MarketReach

09 Jul 2012 | by Alex Brownsell

The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Information Arts founder quits for angel investments

23 Feb 2012 | by Daniel Farey-Jones

Simon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.

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