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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

24 Jan 2012 | by Tash Whitmey, EHS 4D

This year companies will need a clear plan to unleash the potential latent in their data - to ensure that it both inspires engaging creative work and enables real-time conversations with customers.

Learn the New 'Dating' Game

15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign

Consumers can be reached more easily but they are more discerning, so brands must be wary of looking too desperate

How to measure true engagement

15 Oct 2010 | by Ol Janus, EHS 4D Discovery

Brands have so many opportunities to engage with consumers, if they use data and channels wisely.

The Dawn of Engagenomics

15 Oct 2010 | by Mike Cullis, Elvis

Because an engaged customer is a spending customer, every channel requires commercial value

A New Vision

15 Oct 2010 | by Professor Derek Holder, IDM

People with something to sell have always strived to engage customers. The only difference now is the wealth of tools available to enable dialogue

We Want Action

15 Oct 2010 | by Paul Munce and James Middlehurst, MBA

Direct marketers with a broader view of how consumers respond to their campaigns are better able to produce work that results in positive action

Content is King

15 Oct 2010 | by Hugh Burrows, Que Pasa Communications

Companies can foster communities of engaged consumers through the 'socialisation of content', where branded material meets social media

Beyond Distraction

15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7

Why Distraction Culture and the New Engagement are rapidly changing the game for advertisers and consumers alike

What Next in Engagement

14 Oct 2010 | by Suzanne Bidlake

Going direct to consumers was once considered the silver bullet in the pursuit of one-to-one relationships. Now it's whether you engage your target audience that really matters. The most highly personalised marketing effort is still a waste of money if it fails to engage, light a spark, provide a utility,...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

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