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Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.
Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week Europe conference. Talking about that horrible expression "big data", the current vogue and an altar at which many agencies are genuflecting, he pointed out that "supermarkets had so much customer data coming...
Social video expert Unruly evaluates the latest Three viral campaign, with "ones to watch" from Sol, Oreo and Pringles.
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Media buyers and outdoor agencies are not seeing the value of the digital screen network, its chairman tells Maisie McCabe.
The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.
In the ultra-competitive tablet market, the effectiveness of the ads could be key. Matthew Chapman assesses the contenders.
Big Bird won't get a vote when US citizens go to the polls on 6 November, but his presence has loomed unexpectedly large over a Presidential campaign brought to life through millions of tweets, YouTube videos, blog posts and status updates.
When it comes to employing state-of-the-art email marketing, the Obama and Romney camps are both losers.
What lies behind the recurring criticism of direct work at awards ceremonies, John Tylee asks.
