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Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
Sky Bet's fantasy football campaign featuring ex-Tottenham Hotspur manager Harry Redknapp has launched today (3 August) with a tongue-in-cheek creative that features his pet dog.
Elton John and 'Torchwood' star John Barrowman have thrown their weight behind the Kaleidoscope Trust's gay rights digital campaign, which launches toady (4 July) and calls for an end to laws that criminalise homosexuality.
Air New Zealand has launched a humorous in-flight safety video featuring animations of American and international celebrities, including Barack Obama and Snoop Dogg.
No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.
Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign as it looks to expand its audience beyond its core elderly market.
