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BA chooses Cunning to handle US fly-drive promotion

LONDON – Guerilla marketing agency Cunning is set to launch an American-themed outdoor campaign for British Airways Travel Shop to push its 2005 US and Canadian brochure.

Teletext moves Holidays activity into Braben after pitch

LONDON - The Braben Company is set to start a year-long PR campaign for Teletext Holidays, following its appointment to the account by Teletext.

TUI axes marketing director Edwards in radical overhaul

LONDON - TUI UK, the country's biggest holiday company and owner of the Thomson and Lunn Poly brands, made marketing director Hugh Edwards and communications director Sonia Davies redundant yesterday in a dramatic restructure.

Tourism Australia to review European PR agency roster

LONDON - Tourism Australia is to review its roster of European PR agencies just four months after the launch of a £150m global publicity drive.

BMI clinches deal to become Arsenal's official airline

LONDON - BMI has signed its biggest sponsorship deal to date to make it the official airline of Premier League champions Arsenal.

National Express taps Brahm for massive rail push

LONDON – National Express Group has appointed Brahm Direct Marketing to launch the largest rail ticket offer ever made in Britain.

Man Utd helps out hometown in US tourism campaign

LONDON - Manchester United and tourism partnership, Marketing Manchester, have linked up to promote the city as a holiday destination, with efforts getting under way during the team's pre-season tour of the US.

Ebookers puts UK corporate account up for pitch

LONDON - Online travel firm ebookers is reviewing its UK IR, corporate and financial PR account following its hire of chief financial officer Michael Healy.

Biss Lancaster quits Lastminute public relations contract

LONDON - Lastminute.com has embarked on a review of its consumer and corporate PR following Euro RSCG Biss Lancaster's sudden resignation of the account after three-and-a-half years.

US government hands M&C Saatchi tourism assignment

LONDON - M&C Saatchi has been picked to play a leading role in the US government's campaign to woo back foreign visitors who have shunned the country since the September 11 terrorist attacks.


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