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Lastminute.com campaign goes back to basics

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

When trouble brews, marketers ignore social-media at their peril

One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.

Pringles to run Fan Versus Flavour digital campaign

Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant, and is to reveal subsequent flavours on its Facebook page.

PlayStation 4 invests in social media to win new generation of gamers

Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of social functions that allow gamers to share content and interact with other users via their smartphones.

Tesco tackles horsemeat scandal with website showing food suppliers

Tesco is to launch a new "farm and factory" website as part of plans to open up its food supply chain to consumers, in the wake of the ongoing horsemeat scandal.

Are brand birthdays really a cause for celebration?

Coca-Cola, VW and The Financial Times are among the growing number of brands who have invited consumers to join in their birthday celebrations. But does anyone want to join the party? John Reynolds and Ben Bold investigate.

Lynx to take consumers out of this world

Lynx is tapping into the fervour around the Red Bull space-jump stunt with a campaign for its Lynx Apollo brand, fronted by astronaut Buzz Aldrin, which will send one fan into space.

We'll call you: BT

Mole likes to set easy-to-achieve New Year resolutions: first up was a vow to understand TV packages, now that BT has launched its first TV push for YouView

Cadbury to bring playful element to Creme Egg

Cadbury is to bring a playful element into the support of its Crème Egg brand with a new campaign that kicks off in January.

#aoty12: PR Agency of the Year - Best of the Rest

Despite a difficult economic backdrop, Unity had a fantastic 2012.

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