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The Big Digital Debate: The Panel

Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.

Sony Ericsson 'product testing institute' by Dare

Dare has created a series of improvised short films to promote Sony Ericsson's Xperia X10 handset to the US market.

LG campaign focuses on social media

LG Electronics is today launching the second phase of its 'Life's Good' brand campaign, focusing on social media and designed to show how "technology enriches consumers' lives".

The Social Experience Economy

Social technologies will give brands unprecedented access to groups of connected web users

End of 'digital' road

Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy

A newly converged world

There are growing opportunities to link physical interactive experiences with mobile networks

I've Got A Brand New Combine Harvester

Clients need agencies that can see the broadest answers to problems

The art of serial brand arson

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea

Confessions of an internet adman

The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future

Not rules, but tools

Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed


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