Sony Ericsson 'product testing institute' by Dare
13 Oct 2010
Dare has created a series of improvised short films to promote Sony Ericsson's Xperia X10 handset to the US market.
Click
to remove filters
Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.
Dare has created a series of improvised short films to promote Sony Ericsson's Xperia X10 handset to the US market.
LG Electronics is today launching the second phase of its 'Life's Good' brand campaign, focusing on social media and designed to show how "technology enriches consumers' lives".
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed