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Martin Glenn, the vice-president of marketing at Walkers Snack Foods UK, has been promoted to president and chief-executive officer of the PepsiCo-owned company. Glenn, who was also commercial director for Frito-Lay Europe, takes over from Tony Illsley who left the company four weeks ago to become chief...
When the European Commission s Green Paper on Convergence hit the streets in December last year, telecoms and media regulation-watchers may have been disappointed.
The internet service provider (ISP) market is again undergoing dramatic change. Last week Cable s upcoming BT Click, scheduled for the autumn (Marketing, September 3).
Kellogg has kicked off a surprise search for an additional advertising agency in the US to work alongside its three-strong roster. The multinational cereal giant currently uses J. Walter Thompson, Leo Burnett and Burrell Communications. Agencies under consideration are: BBDO Worldwide, Grey Advertising,...
Cable & Wireless Communications has beaten BT to the launch of a pay-as-you-go internet service.
