25 Sep 1998
| by Our Parliamentary correspondent
Martin Glenn, the vice-president of marketing at Walkers Snack
Foods UK, has been promoted to president and chief-executive officer of
the PepsiCo-owned company. Glenn, who was also commercial director for
Frito-Lay Europe, takes over from Tony Illsley who left the company four
weeks ago to become chief...
25 Sep 1998
| by STEPHEN GROOM
When the European Commission s Green Paper on Convergence hit the
streets in December last year, telecoms and media regulation-watchers
may have been disappointed.
10 Sep 1998
| by ROBERT DWEK
The internet service provider (ISP) market is again undergoing
dramatic change. Last week Cable s upcoming BT Click,
scheduled for the autumn (Marketing, September 3).
04 Sep 1998
| by MAIRI CLARK
Kellogg has kicked off a surprise search for an additional
advertising agency in the US to work alongside its three-strong roster.
The multinational cereal giant currently uses J. Walter Thompson, Leo
Burnett and Burrell Communications. Agencies under consideration are:
BBDO Worldwide, Grey Advertising,...
03 Sep 1998
| by LISA CAMPBELL
Cable & Wireless Communications has beaten BT to the launch of a
pay-as-you-go internet service.