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Understanding the social mindset divide

04 Jun 2013 | by Josh Graff

Marketers need to understand the different ways in which users expect to engage with brands on personal and professional social networks, writes Josh Graff, director, marketing solutions, LinkedIn EMEA.

Gathering "likes" is not the same as building a community

31 May 2013 | by Jeremy Waite

There's more to community than talking to people on the social web, writes Jeremy Waite, head of social strategy at Adobe EMEA.

Brands need to be more original on Instagram

20 May 2013 | by Richard Alford, managing director, M&C Saatchi

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.

Arif Durrani: Facebook's UK advisory board creates a stir

02 May 2013 | by Arif Durrani

Facebook created something of a stir last week when it unveiled its first UK advisory board, comprising senior brand and agency marketers.

Brand barometer: Pepsi Max's latest viral campaign reviewed

28 Mar 2013

Social video expert Goviral evaluates the latest Pepsi Max viral campaign, with "ones to watch" from Adidas, Fiat 500L and Carlsberg.

Forget SXSW, it's time brands looked elsewhere for exciting new things

27 Mar 2013 | by John V Willshire

I have always enjoyed reading and listening to the chatter about SXSW from a distance.

A change of approach and a fresh start for Marketing

27 Mar 2013 | by Claire Beale

This should feel momentous: the last-ever weekly printed Marketing. From now on, we're starting work on a new monthly magazine that will be more informative, more provocative and more beautiful.

Brands must do more to recognise the pitfalls of anti-social media

22 Mar 2013 | by Nicola Kemp

Jessica Laney was 16 years old when she hanged herself in December.

Foursquare: what happens after hype turns to cynicism

28 Feb 2013 | by John V Willshire

After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.

Why the stripped-down simplicity of Vine presents a big opportunity

20 Feb 2013 | by Mel Exon, co-founder of BBH Labs

Someone far wiser than me pointed out not so long ago that the evolution of any (consumer-facing) technology drives single-mindedly toward simplicity of use.

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