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Morrisons and Boots appear to have avoided the uproar facing Asda over their Christmas ad campaigns, as complaints about their ads trickle in.
With Durex and Dr Scholl's now in the portfolio following its acquisition of SSL last year, Reckitt Benckiser is successfully putting some sex into its marketing. John Tylee reports.
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
