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Wella is to spend pounds 27m on a major haircare launch, as it bids to leapfrog rivals such as Lever Faberge and Bristol-Myers Squibb to take third place in the shampoo sector. The range, called Vivality, will be backed by Wella's biggest ever marketing spend, and will include TV, point-of-sale...
Wilkinson Sword has signed up tennis star Andre Agassi to promote the launch of its Xtreme III unisex razor. The product, which will target both men and women with a sports-focused positioning, will appear in shops this month, backed by a pounds 4m spend. Launched in the US last year, it is...
J. Walter Thompson has won the cosmetic manufacturer Coty's pounds 5 million European advertising account for its Margaret Astor brand. The agency will launch a campaign for Margaret Astor in the UK, Spain and France before a pan-European roll-out. - Marketing Week.
GlaxoSmithKline, the pharmaceutical giant, has handed its 600m ( 418.27m) media buying account to Grey Global Group unit MediaCom.
Procter & Gamble has appointed Saatchi & Saatchi to a new direct marketing account called 'Golden Households'.
Debbie Clayton and Marlene Godwin have joined Food Brokers as marketing controller and marketing manager at the health and beauty division. Clayton has worked in marketing at The Body Shop, and Godwin held marketing roles with Asda.
Unilever is targeting consumers via the internet by running digital versions of its latest ad campaign for Salon Selective products from May.
