Click 
to remove filters
A new service called Oneswoop.com, which allows UK consumers to find and order the cheapest new cars from across the EU via the internet, is launching in January. The site is the brainchild of brothers Roeland and Alexander van de Ven, and is being backed by companies including Marks & Spencer and Atlas...
Reported merger talks between the Interpublic Group and MacManus - the US parent company of D Arcy in the UK - could grind to a halt due to Procter s fears of a potential client conflict.
Scottish agency 1576 has won the pounds 1m advertising account for The Scotsman after a five-way pitch against Smarts, Barkers, WAM McCann and Strathearn. The agency plans to run both tactical and brand-building campaigns to increase the newspaper s circulation.
Site: Condomania
In March this year, Elida Faberge joined forces with digital marketing communications company Modem Media Poppe Tyson to create an online advertising campaign for its new men s fragrance, Lynx Voodoo.
15 years ago: Max Factor revamps its Mary Quant colour cosmetics brand in a bid to recapture its famous colour impact, following a drop in market share to just 1.6%; Promises of bingo millions are revealed to have boosted sales of tabloid papers by 273,500 copies a day, according to ABC statistics;...
Glaxo Wellcome is backing its over-the-counter Zovirax cold-sore treatment with a global TV campaign. The ad, which breaks this week through McCann-Erickson London, focuses on the problems people face with cold sores. It begins with a biker speeding to work, clad in a black helmet and leathers, with...
Procter & Gamble and Unilever, the two giants of FMCG, practically wrote the book on modern marketing as they built their brands around the world in the last half of this century.
15 years ago: BARB postpones a decision on the feasibility of releasing overnight TV ratings until it has sounded out industry opinion on the desirability of introducing the data and how it should be supplied; The Daily Star emerges as winner of the first round of the tabloids million-pound bingo battle,...
Unilever is reviewing its online strategy for all brands in the UK to create a blueprint for its marketing in the next century.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us