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Comparethemarket reviews CRM account

Comparethemarket.com is holding a pitch for its CRM business, currently held by Havas EHS, in the second review of its creative roster this year.

Clydesdale Bank "we care about here" by Karmarama

Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting...

Barclaycard "bespoke ballads" by Dare

Barclaycard is giving Twitter users the chance to have a song written about them as part of a campaign by Dare to promote its bespoke offers service. Between 20-24 May, a team of musicians has been on hand at a London studio to create personalised ballads for people who Tweeted @bespokeoffers. Musicians...

Metro launches gaming site with £1.9m ad campaign

Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".

OgilvyOne hires PwC marketer Mark South to board

OgilvyOne has hired Mark South as regional director of strategic services for Europe, Africa and the Middle East (EAME).

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Smithfield to assist UK Kodak Pension Plan trustees

The trustees of a pension scheme for UK employees of collapsed photo firm Kodak have appointed Smithfield to advise on comms around its controversial $650m (£427m) settlement with parent firm Eastman Kodak.

Santander reviews £27m media account

Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.

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