CANNES 2013: Without brands Facebook would not exist, says Carolyn Everson
18 Jun 2013 | by Arif Durrani
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
After six months in beta, staff at Omnicom agency PHD will come into work everyday to play games, following the formalising of an initiative called Source, spearheaded by the worldwide strategy and planning director, Mark Holden.
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
Carolyn Everson, the vice-president of global marketing solutions at Facebook, has spelled out the importance of brands to the social network.
Kabuto Noodles staged a live improvised TV spot as part of its first ad campaign by 18 Feet Rising. The comedy improvisation troupe Mischief Theatre was not told which product was being promoted until the ad began and was then challenged to perform skits using a pot of Kabuto Noodles as a prop for...
Improvised comedy group Mischief Theatre was drafted in for a brave project that saw Kabuto Noodles put on 'the world's first live improvised ad break' for its debut marketing campaign.
Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.
BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).
Catch up with the action in Cannes, including sessions from speakers including Jack Black, Jenson Button and Martha Stewart.
It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.
It was the first time Craig Inglis, director of marketing at John Lewis, had attended the Cannes Lions Festival of Creativity, but it proved to be well worth the wait.