to remove filtersAre television budgets under real threat?
16 May 2013
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
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Raising the game for BT Sport
16 May 2013
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
Adland steps up M&A battle
16 May 2013
Mergers and acquisitions are changing as networks look to new technology and emerging markets, Keith Hunt writes.
Josh Norbury and Leo Bellis-Jones, creative team, Publicis London
16 May 2013
WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the charity. Tell us about this project. We knew traditional...
Are agency-client tenures shortening?
16 May 2013
Emma Harris, the former sales and marketing director at Eurostar, revealed a shocking statistic at an account management breakfast organised by the IPA earlier this month the average client-agency relationship tenure has apparently dropped in length from seven years and two months in 1984 to just...
No 64: HAT's headquarters
16 May 2013
The best that can be said of a UK ad industry preoccupied with the here and now is that it has only ever supported the History of Advertising Trust now and then. The fact that HAT s headquarters is in the Norfolk village of Raveningham may have something to do with the disinterest. But, whatever the...
Pick of the week: NatWest, M&C Saatchi
16 May 2013
Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and directed by Steve Reeves through Another Film Company.
The science behind outdoor advertising
16 May 2013
A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.
Rothermere plots global domination for Mail Online
16 May 2013 | by Arif Durrani
In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance.
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