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Olympic Park Legacy Company appoints Victoria O'Byrne as chief of media and external affairs

The Olympic Park Legacy Company has appointed a new chief of media and external affairs.

Cadbury £6.5m Spots v Stripes campaign takes off

Cadbury is ploughing £6.5m into its latest 'Spots v Stripes' campaign, which promotes its sponsorship of the London 2012 Olympic Games and Paralympic Games, and its new wafer chocolate bar.

How product placement arrived in the UK

Nestlé coffee brand Dolce Gusto made history today when it became the first brand to be featured on a UK-produced television programme in a paid product placement deal on ITV1's 'This Morning' . See below for how we covered its progress from proposal in 2009 to reality in 2011 and what is likely to...

Desmond unveils Health Lottery plans

Northern & Shell-owner Richard Desmond has launched The Health Lottery, which aims to donate more than £50m a year to charitable health causes, such as offering holidays to young carers.

I Spy hires Nishma Robb as business development director

I Spy, the digital marketing agency, has recruited Nishma Robb to the newly created role of business development director.

Cosmopolitan launches in Armenia

Hearst-owned women's glossy Cosmopolitan is continuing its expansion in the Middle East, with a launch in Armenia.

MTV co-founder John Sykes joins Shazam board

Shazam, the mobile music and advertising identification service, has appointed John Sykes, one of the founding executives of MTV, to its board.

Operating profit up 49% at FT Group as Pearson turns to digital

Adjusted operating profit at the FT Group, which includes the Financial Times, rose 49% year on year to £60m in 2010, according to Pearson's annual results.

Leo Burnett, BBH and MEC to feature in Sunday Times' 'Top 100 'Best Companies'

Leo Burnett, Bartle Bogle Hegarty (BBH), MEC and Engine have all made it into this year's Sunday Times Top 100 Best Companies To Work For list, due to be published on Sunday (6 March).

Vodafone crowdsources F1 sponsorship brief

Vodafone is looking outside its roster of WPP agencies by crowdsourcing a global brief, in a bid to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team.

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