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Coca-Cola celebrates 80 years of Christmas advertising

25 Dec 2011 | by Georgina Brazier

As Coca-Cola celebrates 80 years of Christmas ads, we look back over eight decades of advertising starting with the brands introduction of the iconic red suited Santa figure that still forms a major part of its brand strategy.

Coca-Cola Christmas: The 30s

25 Dec 2011 | by Georgina Brazier

Here's a look at how it all began, with the Coca-Cola Santa Claus image dominating the brand's strategy throughout the 1930s.

Coca-Cola Christmas: The 40s

25 Dec 2011 | by Georgina Brazier

The 1940s saw the creation of an elf named Sprite Boy, who began to appear in Coca-Cola advertising.

Coca-Cola Christmas: The 50s

25 Dec 2011 | by Georgina Brazier

Coca-Cola developed new advertising slogans that were used across magazine campaigns in the 1950s and in 1959 dropped Sundblom's Santa as the main subject of its Christmas advertising.

Coca-Cola Christmas: The 60s

25 Dec 2011 | by Georgina Brazier

The 60s marked Sundblom's final Santa Claus painting in 1964, though his original artwork from 1962 was later used as the basis for a Coca-Cola television ad in 2001.

Coca-Cola Christmas: The 70s

25 Dec 2011 | by Georgina Brazier

The 70s saw the emergence of one of the most iconic ads in Coca-Cola's history - the 'hilltop' ad. A Christmas version of this advert was televised in 1977.

Coca-Cola Christmas: The 80s

25 Dec 2011 | by Georgina Brazier

Coca-Cola continued its successful 'Hilltop' theme continued into the 80s, which also saw a pairing between Coca-Cola and Disney.

Coca-Cola Christmas: The 90s

25 Dec 2011 | by Georgina Brazier

Santa still features in some Coca-Cola Chrstmas ads of the 90s, but in this decade we see the introduction of the Coca-Cola Polar Bears.

Coca-Cola Christmas: The 00s

25 Dec 2011 | by Georgina Brazier

During the noughties Coca-Cola mixed the classic 'Holidays are Coming' Santa ads, more Polar Bear ads and re-introduced some of Haddon Sundblom's original Santa Claus artwork.

Coca-Cola Christmas: 2010-2011

25 Dec 2011 | by Georgina Brazier

Bringing 80 years of festive advertising to a close, Coca-Cola has over the past two years stayed close to its original themes.

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