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Opinion: It's time to redefine value

16 Dec 2011 | by George Pitcher

Priest and former PR man George Pitcher sends a Christmas message to the industry.

Year in review: 2011 Money and morals

16 Dec 2011 | by Kate Magee

As another year draws to a close, PRWeek takes a look back at the biggest comms stories of 2011 and awards Golden Baubles to those who provided some light relief. Kate Magee reports.

Campaigns Showcase: Creative inspiration

16 Dec 2011 | by Claire Murphy, consultant editor, PRWeek

As you mop up the debris from your Christmas parties and survey the year ahead, we bring you the cream of the crop of the case studies we have featured in the magazine this year.

Narnia series sails back into popularity, Beatwax

16 Dec 2011

Campaign: The Voyage of the Dawn Treader Client: 20th Century Fox PR team: Beatwax Timescale: November 2009-March 2011 Budget: 400,000 20th Century Fox wanted to create a global campaign to promote the third Chronicles of Narnia film, The Voyage of the Dawn Treader. After the box office...

ActionAid beats off those Monday blues, Golden Goose PR

16 Dec 2011

Campaign: The ActionAid Happy Bubble Client: ActionAid PR team: Golden Goose PR Timescale: January 2011 Budget: 25,000 Golden Goose PR was asked to create a stunt to support the launch of ActionAid's wider 'What a Feeling!' advertising campaign and to support digital and social media...

The W factor wows London, John Doe Communications

16 Dec 2011

Campaign: W London Premiere Client: Starwood Hotels PR team: John Doe Communications Timescale: September 2010-March 2011 Budget: 100,000 Starwood Hotels asked John Doe Communications to launch W London, its first major property in the UK. Objectives - To introduce the W brand...

Coca-Cola makes music for Africa, Paratus Communications

16 Dec 2011

Campaign: Music for RAIN Client: The Coca-Cola Company PR team: Paratus Communications Budget: 20,000 Timescale: March 2011 Coca-Cola has promised to provide at least two million Africans with clean water and sanitation by 2015 as part of its Replenish Africa Initiative (RAIN). Earlier...

Pizza chain's Living Lab sounds terrific, Unity

16 Dec 2011

Campaign: The Living Lab Client: Pizza Express PR team: Unity Timescale: October 2010-February 2011 Budget: 150,000 After turning 45, Pizza Express wanted to reinvent itself for the next 45 years. Unity was asked to come up with ideas ranging from design to service and food, to build...

3 unlocks phone's appeal, Citizen Brando

16 Dec 2011

Campaign: The Race to Unbox; Sony Ericsson Xperia Play Client: 3 Mobile PR team: Citizen Brando Timescale: 23 March Budget: 7,200 When Sony Ericsson launched phone Xperia Play, 3 Mobile was given the first ten phones to come off the production line. The mobile phone network asked Brando...

Strumming up support, The Red Consultancy

16 Dec 2011

Campaign: Making 'Contactless' Streetwise with the World's First Cashless Busker Client: Barclaycard/Barclays PR team: The Red Consultancy; in-house Timescale: August 2010 Budget: 75,001- 100,000 The Red Consultancy was called in by Barclaycard to generate mass awareness of its contactless...

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