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Think BR: 2012 will be a creative year for online video

29 Dec 2011 | by Dara Nasr

Last year was a great 12 months for online video and 2012 looks like being even better, writes Dara Nasr, industry head of display for YouTube UK.

Tapping into New Year's resolutions

28 Dec 2011 | by Alice Dunn

With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.

Think BR: When the Chinese talk about air... what does that mean?

28 Dec 2011 | by John Coll

Western brands wanting to succeed in China need to shed their assumptions, writes John Coll, director, Ipsos MORI.

The Download: Briefing - YouTube challenges TV channels

28 Dec 2011 | by Kim Benjamin

YouTube is making a further push into professional content with the launch of more than 100 new channels, which will contain videos from celebrities such as Madonna and Ashton Kutcher and publishers such as The Wall Street Journal.

Five routes to social media success

28 Dec 2011 | by Andrew McCormick

Andrew McCormick on how to get the best from five social networks.

BBC wins Christmas ratings with EastEnders, but ITV has reason for cheer

27 Dec 2011 | by Arif Durrani

BBC One's soap 'EastEnders' won the TV ratings battle on Christmas Day 2011, but ITV's rival soap 'Coronation Street', and period drama 'Downton Abbey', helped the commercial broadcaster celebrate its best share performance for seven years.

Churchill Insurance unveils Martin Clunes ads in £50m push

27 Dec 2011 | by Alex Brownsell

Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads starring actor Martin Clunes.

Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.

Social Media: The value of a Like

27 Dec 2011 | by Adam Woods

The problem with trying to put a monetary value on a "like" is that it tends to inspire either ridicule or disbelief. But surely it's worth something, asks Adam Woods.

Special Report: Social media - battle of the brands

26 Dec 2011 | by Kim Benjamin

When it comes to number of subscribers, Sky might beat Virgin Media hands down, but what about their approach to customer service via social media? Kim Benjamin compares their activity.

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