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Prime Ministerial Debate wins primetime ratings war

30 Apr 2010 | by Maisie McCabe

LONDON - BBC One won the primetime ratings war last night with 'The Prime Ministerial Debate', attracting 7.6 million viewers during the crucial peak-time slot of 9pm to 10pm, according to unofficial overnight figures.

Tissot debuts augmented reality campaign for latest range

30 Apr 2010 | by David Barros

LONDON - Tissot will incorporate augmented reality into its latest advertising campaign allowing customers to 'try on' its new range of watches.

JWT embarks on Wilkinson Sword digital campaign

30 Apr 2010 | by Matt Williams

LONDON - JWT London is launching a new online campaign for Wilkinson Sword, which aims to provide men with helpful tips on the best ways to remove hair from their body.

JCDecaux Airport jobs at risk following BAA result

30 Apr 2010 | by Maisie McCabe

LONDON - Airport media owner JCDecaux Airport has entered into consultation with three members of staff, including marketing director Richard Malton, following the outcome of the BAA tender.

Wired unveils 'scratch off' cover

30 Apr 2010 | by Anne Cassidy

LONDON - Wired magazine has a "scratch off" cover for its June issue that aims to test the will-power of its readers.

Nikon to sponsor C4's Hollyoaks

30 Apr 2010 | by Maisie McCabe

LONDON - Camera manufacturer Nikon has signed a five-month deal to sponsor teen soap 'Hollyoaks' across Channel 4, E4 and video-on-demand from tomorrow (1 May), to promote the Nikon Coolpix S3000 camera.

Sorrell forecasts 2% growth for WPP this year

30 Apr 2010 | by Staff

LONDON - Sir Martin Sorrell has upped the forecast of WPP from flat to 2% growth for the year following three months of "stabilisation" today.

Friday Drop: Bad week for Gordon Brown

30 Apr 2010 | by Caroline Randle, Waggener Edstrom

Spare a thought for Gordon, hoping to persuade you to put a cross in his box. Brown committed what can only be described as political hari-kari in Rochdale.

My Media Week: Pip Hainsworth, Clear Channel

30 Apr 2010 | by Arif Durrani

A week in the media life of Pip Hainsworth, marketing director at Clear Channel Outdoor UK.

Shake n' Vac to put the freshness back

30 Apr 2010 | by John Reynolds

LONDON - The Shake n' Vac housewife is to recreate her famous dance to commemorate 30 years since the famous TV ad first aired.

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